Blog Archives

Vegeta Social Media Campaign

SOCIAL MEDIA MARKETING

Changes in social media organic reach mean it’s harder to maintain relevancy and capture new markets.

The Challenge

Vegeta is one of Australia’s leading powdered stock providers.

But in a competitive & crowded market it’s difficult to remain distinctive and grow market share.

Our Solution

So we found a way to reignite consumers awareness of the brand.

By speaking directly to Vegeta’s audience and fans on the platforms they use daily.

We leveraged the power of Facebook and Instagram to drive awareness and engagement.

Our Channels

Social Media

The campaign was a huge success, driving over

Reach
Engagement
Increase % of Instagram followers

Creative

Bathurst Winter Festival

BATHURST WINTER FESTIVAL 

Bathurst celebrates all that is creative, vibrant and unique to the region during the annual Winter Festival.

The Challenge

Bathurst Regional Council required a Marketing Agency to raise Awareness of the Bathurst Winter Festival, to grow the event Year on Year, and drive attendance and visitation to the Central West of NSW through Search Engine Optimisation, Production of Video & Still Content, developing Brand Partnerships and engaging audiences via Competitions.

Our Solution

Our early part of the Campaign delivered strong impressions to drive Brand Awareness, allowing us to retarget audiences in the latter half of the campaign to drive a high number of clicks.

Our advertising was predominantly delivered via Facebook, with supporting media through Instagram, and Website Conversions continued to increase through the campaign as we increased our optimisation

We also partnered with Emirates One & Only to deliver a once in a lifetime experience and social competition to drive engagement from festival attendees to increase word of mouth and continue to raise awareness.

Results

  • Delivered over 659,000 Impressions across a 6-week period at a Cost p/Impression 58% lower than Target

  • Reduced Cost p/Click on Digital Advertising by 75% below Target

  • Increase Ticket Sales to the Event by 7% Year on Year

Creative

Croatia House Campaign

CROATIA HOUSE


Croatia House is responsible for promoting the Croatian visual and performing arts in Australia.

The Challenge

With limited time to promote “The Doll”, Croatia House, needed to raise awareness and sell tickets to their first production across 5 x Australian cities.

Our Solution

We developed a social media campaign driving ticket sales from targeting audiences geo-located within the vicinity of the production, as well as extending our reach to people with an affinity for theatre and the arts.

Creative

Vegeta Winter Campaign

VEGETA WINTER CAMPAIGN

With a loyal following base cemented in the Croatian household, Vegeta wanted to expand its audience to include mums and home cooks unaware of Vegeta’s cooking versatility and multi-purpose use in the kitchen.

The Challenge

Vegeta was struggling to engage and resonate with audiences to build brand recognition, recall and consideration.

To differentiate themselves in the powdered stock space, Vegeta engaged Murmur’s services to lead a creative, digital and social media campaign that aimed to drive awareness and ultimately, sales over the winter period.

Vegeta Winter Campaign

Our Solution

So we found a way to spark consumer education about the brand.

By positioning identical dishes next to each other, and highlighting that the difference between these meals can’t be seen.

You need to taste Vegeta to know the difference.

Our Channels

Social Media

Display Advertising

Brand Overlays

Brand Partnerships

Print Advertising

The campaign was a huge success, driving over

Impressions
Brand Recall / Awareness
Clicks to Website

Creative

Vegeta Winter Campaign
Vegeta Winter Campaign
Vegeta Winter Campaign

Bathurst Cycling Classic

bathurst cycling classic

Dubbed the “Cycling Miracle of NSW”, the Bathurst Cycling Classic draws over 2,500 cyclists from across Australia on their annual event.

The Challenge

Bathurst Regional Council wanted to  increase participation in Bathurst Cycling Classic, and raise awareness of a of a world class cycling event in Bathurst.

Requiring a Digital Marketing strategy and execution across Search, Social and Video channels, they engaged Murmur to create the Campaigns that would lead to success.

Our Solution

We built a Campaign structure across Facebook and Google that allowed us to test a range of cycling audiences, using interests and behaviours that our Planning team identified.

Creating a number of different video length formats allowed us to successfully prospect and then retarget with an engaging medium to drive results.

We were able to scale investment by setting a CPA target, identifying which audiences were responding best in order to achieve the CPA’s, and then upweight against those audiences.

RESULTS

49%

Improved CPA

5.8

Return on Investment

36%

Increased Revenue Above Target

216%

Increase in Conversion Rate

O Cosmedics

O Cosmedics

O Cosmedics is a beauty brand sold largely through beauty salons and clinics throughout Australia.

The Challenge

O Cosmedics are an established retailer and distributor in the Australian market, but didn’t have a digital marketing strategy or ways to sell their product direct to the consumer.

Traditionally, O Cosmedics has advertised using Print Media in industry magazines – however research found that only 4% of leads came from Trade Magazines.

The challenge was to help drive a digital marketing strategy for their brand that helps them bring in leads for Salons / Clinics, and also sell to their consumers directly if they wish to purchase online.

Our Solution

We implemented a number of different branded Facebook Campaigns to drive awareness, in conjunction with a targeted AdWords Search Campaign and Google Shopping Campaigns to capture customers when they have intent to purchase within the category.

We then developed intricate retargeting funnels on Facebook to recapture lost or lapsed customers and drove them to purchase.

Within the first 6 x months we had reached over 30,000 unique Users driving over $200,000 worth of Revenue with a 20:1 Return on Ad Spend.

Results

207%

Return on Ad Spend

640%

Increase In Conversion Rate

82%

Improvement in CPA

36%

Improvement in CPC

Creative

M&C Advisory

M&C Advisory

M&C Advisory is a financial consultancy firm specialising in the creation of wealth and investment opportunities for private enterprises.

The Challenge

M&C Advisory was looking to re-brand their business in an effort to move away from the ‘mortgage broker’ stereotype, and ensure that their rapid growth reflected the expertise and long standing success of the business founders.

The business wanted their brand that reflected the size and enormity of the financial consultatncy that they operate within, and showcase that they are more than just a loan lending business.

Our Solution

We hosted a branding workshopwith the business’ key stakeholders to establish M&C Advisory’s core business functions and brand objectives.
Using these sessions to drive our branding evolution, we tried to capture the boldness and confidence of the brand with the use of thick and heavy weighted fonts. 
A number of creative decisions with the Brand ensured that the M&C Advisory use of the Ampersand symbol featured in order to highlight theconsultancy nature of the relationship between M&C Advisory and their client base.

Creative

Oshine comes with 27 unique and stunning demos. Each and every demo has been crafted with extensive care and precision and the theme is power packed yet easy to use.

Swami
Swami

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium

JOHN DOE

Trafalgar

Trafalgar

Trafalgar is the world’s leading and most trusted travel brand.  With over 71 years of knowledge, and a 97% guest satisfaction, travellers on a Trafalgar tour can discover the unique moments that inspire them with their own stories to tell.

The Challenge

Our primary objective is to persuade our target audience to engage with, and buy a Trafalgar guided vacation in 2019.  

Requiring a big ‘media neutral’ idea that could be pulled through Social, Digital & Print media channels.

Our Solution

We created a number of different creative territories that showed how Trafalgar guided tours think of everything, their guides expect the unexpected, and deliver surprises to our customers in amazing ways that make their tour something to remember.

So we decided to capture the surprise as well as create surprises for our audience that bring to life the services and emotional benefits of a Trafalgar guided tour.

 

Creative

Scamps

Scamps

Sydney Junior Rugby Union

sydney junior rugby union

Sydney Junior Rugby Union (SJRU) is the governing body for all junior club rugby union in Sydney and is responsible for organising regular competition Rugby matches for over 60 Clubs and more than 12,000 players aged from Under 6 to Under 18.

The Challenge

Sydney Junior Rugby Union needed to increase the development of the clubs through Social Media.

SJRU required a Social Media partner to develop Content Strategy, production, and execution across their digital channels.

Finally, they required a partner that could upskill the Clubs within the Sydney basin to better equip the Clubs to manage their Social Media better.

Our Solution

We developed a Social Media strategy that included a Content Calendar, featuring designed & curated posts for the SJRU Social Media channels with an expert Community & Engagment Manager. 

We also held 3 x Sydney-based Social Media Workshops at Rugby AU in Moore Park.  Sessions included upskilling all Social Media Managers of Junior Rugby Clubs across Beginner, Intermediate, and Advanced levels.

RESULTS

47%

Increase in Engagement

12%

Audience Growth

30,245

Total Reach

CREATIVE

Handled

Handled

Handled is disrupting the traditional idea of each (and every) household to control their energy future. They are providing a smart technology that helps people find a better deal and pay less for energy.

Overview

Handled required a Brand Strategy to help launch their business into a competitive and congested market that allowed them to increase their share of voice and become distinctive.

What We Did

Murmur conducted a branding workshop with the key stakeholders in the energy startup to determine the key elements of their Brand Strategy.

We developed a comprehensive and succinct Tone of Voice that allowed the Brand to cut through a cluttered market with meaningful and relevant communications for their audience.

Working through a variety of options we honed in on the core use of colour and illustrations to help tell the story of Handled and understand the key communications challenges that the Brand would face.

Murmur

We are an integrated marketing communications agency.

  • Brand & Marketing Strategy
  • Digital Marketing
  • Advertising
  • B2B
  • Social Media Marketing
  • Media Planning
Find Us At

223 Liverpool St, Darlinghurst

NSW, 2010

Australia

Contact

info@murmur-group.com

+61 2 9188 7810

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