VEGETA WINTER CAMPAIGN
With a loyal following base cemented in the Croatian household, Vegeta wanted to expand its audience to include mums and home cooks unaware of Vegeta’s cooking versatility and multi-purpose use in the kitchen.
Vegeta was struggling to engage and resonate with audiences to build brand recognition, recall and consideration.
To differentiate themselves in the powdered stock space, Vegeta engaged Murmur’s services to lead a creative, digital and social media campaign that aimed to drive awareness and ultimately, sales over the winter period.
So we found a way to spark consumer education about the brand.
By positioning identical dishes next to each other, and highlighting that the difference between these meals can’t be seen.
You need to taste Vegeta to know the difference.