sydney junior rugby union

Sydney Junior Rugby Union (SJRU) is the governing body for all junior club rugby union in Sydney and is responsible for organising regular competition Rugby matches for over 60 Clubs and more than 12,000 players aged from Under 6 to Under 18.

The Challenge

Sydney Junior Rugby Union needed to increase the development of the clubs through Social Media.

SJRU required a Social Media partner to develop Content Strategy, production, and execution across their digital channels.

Finally, they required a partner that could upskill the Clubs within the Sydney basin to better equip the Clubs to manage their Social Media better.

Our Solution

We developed a Social Media strategy that included a Content Calendar, featuring designed & curated posts for the SJRU Social Media channels with an expert Community & Engagment Manager. 

We also held 3 x Sydney-based Social Media Workshops at Rugby AU in Moore Park.  Sessions included upskilling all Social Media Managers of Junior Rugby Clubs across Beginner, Intermediate, and Advanced levels.



Increase in Engagement


Audience Growth


Total Reach



We are an integrated marketing communications agency.

  • Brand & Marketing Strategy
  • Digital Marketing
  • Advertising
  • B2B
  • Social Media Marketing
  • Media Planning
Find Us At

223 Liverpool St, Darlinghurst

NSW, 2010



+61 2 9188 7810