Sleepy Panda

Helping to disrupt the mattress industry and provide consumers with an alternative to visiting retail stores, dealing with pushy sales people, and lying on a mattress for a few minutes was the aim of the team behind Sleepy Panda.

Results

  • 33k Reach within 1st Week

    1.7k Brand Recall Ad Lift

  • Brand Designed & Developed
  • Website Designed
  • Post-Purchase Email Campaign Developed

Overview

Sleepy Panda is an online retailer that sells mattresses online and delivers to customers door. By purchasing a Sleepy Panda mattress you can receive a 100 Night Trial, a 10 Year Warranty, the convenience of purchasing from your bedrooms, less sales pressure, better return policies and their Single mattresses start from as low as $399.

The Insight

Buying a mattress can be a hassle.  It’s not the most pleasant experience.  It’s quite the considered purchase too, some can cost in excess of $5,000, plus you only really get to try it for a few minutes on a Saturday afternoon as you visit Homemaker Centre after Homemaker Centre.

We needed to get our audience to be aware of and purchase a Sleepy Panda mattress by addressing their fears of purchasing a mattress online by making the sales journey simple.

The Idea

We know that sleeping brings on dreams. A good nights sleep, and a good mattress, will give you better dreams, whatever they may be.

So our brand development and campaign presented our audience with a variety of different dreams that they may have. Sleepy Panda makes dreams happen.

Murmur

We are an integrated marketing communications agency.

  • Brand & Marketing Strategy
  • Digital Marketing
  • Advertising
  • B2B
  • Social Media Marketing
  • Media Planning
Find Us At

223 Liverpool St, Darlinghurst

NSW, 2010

Australia

Contact

info@murmur-group.com

+61 2 9188 7810

Connect