Integrated Specialist Healthcare
Integrated Specialist Healthcare provides free skin cancer checks and has on-site specialists if a patient needs to see a dermatologist or specialist for further investigation.
They needed a campaign to increase brand awareness, educate local residents of the key features of the practice, and promote the most compelling reasons as to why residents should choose to have their skin cancer check at ISHC.
Usually, patients with a skin cancer screening need to be referred and super waiting times if they require further consultation. These further consultations are then an additional cost for the patient, however at ISHC, not only will you see a specialist immediately, but the skin checks are free and bulk billed so no cost to the patient.
Promote the features of the ISHC practice through local press publications with a campaign that builds awareness and markets a direct approach highlighting the key marketing messages.