AWT

Australian Wildlife Trust (AWT) is a UK-based non-profit organisation dedicated to the conservation of Australia’s wildlife. AWT supports the acquisition and management of land in Australia for conservation, as well as the conduct of scientific research and public education.

 

Results

  • SOLD OUT fundraising event
  • Email open rate 52% above industry average
  • 2.6% Click Through Rate on email campaign
  • 552 LinkedIn Impressions
“Murmur helped elevate our struggling event to a new level by using careful insight, thorough research  and their creative ideas.  This new spin enabled us to target the right audience and communicate effectively to them while ensuring our branding and messaging stayed intact.  What resulted was a hugely successful event and importantly ongoing relationships and potential supporters, I look forward to working with them in the future.”
Leonie Groves
Development Executive, Australian Wildlife Trust

Overview

Younger UK-based Australians were not aware of Australian Wildlife Trust as a charity they could donate to and older UK-based supporters didn’t see value in donating more than once.

The Insight

Fundraising events provide an opportunity for Australian Wildlife Trust to drive awareness in alternative demographics, and for the charity to speak directly to repeat supporters.

The Idea

We created an email marketing campaign to drive awareness of fundraising events that Australian Wildlife Trust were hosting. We targeted an existing database of supporters with event information as well as some of the latest news from the charity to continue the communications we have with our supporter base.

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