Murmur Blog

Introduction Mullets are back in fashion, and for those of us who lived through the 1970s and 80s never thought they would rise through social prominence again- but here we...

Someone pass me the bubbles. Get the vintage out. It’s time to get the party started. Cookie deprecation is almost here, and with it, industry naysayers can finally be put...

What is brand awareness, how do you measure it, and how can it help you to connect with your audience? Brand awareness is the extent to which people are familiar...

The emergence of artificial intelligence (AI) has brought in a new era for digital marketing and provided innovative tools and strategies that can revolutionise the way businesses engage with their...

In today’s digital age, where information is just a click away, mastering the art of online visibility is crucial for businesses. Google Search Ads stand as beacons in the vast...

Teamwork and collaboration is critical to our success at Murmur, and as the year winds down it’s important to recognise the fantastic work that our people have done throughout the...

Challenges and successes for a small-but-global business From London to Jalisco to Australia, Agave Lux is a business with truly global roots. This company, dedicated to the import and distribution...

Building Strong Connections and Lasting Impressions In a world where choices are abundant and attention spans are fleeting, branding emerges as a beacon of distinction. You may be wondering why...

lululemon has launched its annual “Movement for Change” campaign in support of Movember, via Murmur-Group.

Principles that Propel Success In the dynamic world of online commerce, the virtual storefront is your gateway to success. With the ever-expanding digital marketplace, crafting an effective and user-centric ecommerce...

Here are some of my personal key takeaways from the 2 day event.

Why it's Beneficial to Use a Single Agency for Paid Media, SEO & Strategy

10 Tips To Maximise SEO Benefits and Improve Results

Clean Up Australia Day is an annual event that encourages communities to come together to clean up their local areas.

Murmur Group Onboards Lululemon

Murmur Group are pleased to announce our latest client to our agency portfolio - Blacktown Animal Rehoming Centre

In 2022 Murmur has transformed into a Multi award-winning Omnichannel Marketing Agency...and this is just the beginning.

Marketing no longer inhabits the world of Don Draper - if it ever did - where a flashy presentation and smooth talking suit could get you through the meeting and...

Marketing no longer inhabits the world of Don Draper - if it ever did - where a flashy presentation and smooth talking suit could get you through the meeting and...

Brands advertising regionally could be reaching the extra 9.1m Aussies that live regionally and face a less competitive and uncluttered market.

If you haven't heard already, Google is making some serious changes to their Universal Analytics product and that directly impacts you.

As the year comes to an end, we take a minute to review all the good, bad and ugly highlights of the past 365 days. This year we are grateful...

Sydney based independent agency Murmur has been appointed by the Western Sydney  Sydney based independent agency Murmur has been appointed by the Western Sydney Wanderers in the A-League as lead...

With the exception of Big Shaq O’Neil, Marky Mark Wahlberg, and the oversized gambling companies they now represent, it’s been a tough slog for the Australian sports industry over the...

Brand Tracking In Marketing Week’s “six superior forms of marketing intelligence”, Mark Ritson suggests that “only about 20% of Australian so-called brand managers actually conduct annual [brand] track[ing]”. It’s not...

In recent years digital advertisers have been riding the wave of data-driven hyper-targeting. Businesses have been able to leverage data collected by Facebook and Google to isolate and target consumers...

Murmur Sweeps Categories Taking Top Honours at NSW Business Chamber Awards “Being recognised builds your credibility. It says you’re on the right track and doing exceptional work.” We’re proud to...

https://youtu.be/wwmDotVS8Us Last week, I was humbled and honoured to be joined by a variety of clients, suppliers, partners, and close guests, at our annual Xmas in July event – where...

Back in February 2020, there were 1.6 million Australians using TikTok. Since then, global download figures for the app have skyrocketed with downloads of 115.2 million for the month of March 2020 alone....

Murmur is the only Australian agency to win a series of Gold Marketing Awards at the 2020 W3 Awards, picking up 4 x Gold, and 2 x Silver Awards. Receiving...

Murmur is the agency that took home the most awards at the SEMRush AU Search Awards, winning 3 categories including: Best Advertising Campaign, Best B2C Campaign, and Best Use of...

In a time where most of my colleagues were losing their job, I was fortunate enough to have accepted a position at Murmur Group. A boutique agency in Sydney who...