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Propski

PropSki

Breaking into the property networking market, we created a print & digital campaign to raise awareness & drive sales through email marketing and website optimisation .

“Being a new venture PropSki was keen to work with a marketing agency that was current, fresh and knew how to engage with our target audience. As we have grown, murmur have transformed our brands image and become an integral part of our marketing strategy for the future.”

Chris Walters
Director, PropSki

Overview

After growing for two consecutive years, the team at PropSki had grand ambitions for their 2015 tour.  They wanted to grow awareness of their brand proposition, and increase attendance on the previous years.

We created an integrated marketing campaign across industry publications and used a targeted email campaign to drive traffic to site, and convert to sale.

The Insight

Young London property professionals are wanting to grow their networks, and have limited access to events that cater to their specific industry.  PropSki provides an immersive experience in the French Alps that not only builds your professional network, but will be one of the most enjoyable events that you attend.

The Idea

Promote the PropSki brand proposition through targeted industry publications with a campaign that initially builds awareness and transitions to a more direct approach once the brand is established.

Results

  • 61% YoY increase in sales
  • Sales target achieved 3 x weeks before 2013
  • 7% increase in website visits
  • 2% increase in search referral to website
  • Email open rate 20% above industry average

Positive Ins

Every business needs to know who their audience is.  We created analysis of customer segmentation to develop a benchmark for future marketing.

Overview

In order to grow and scale their business, Positive Ins wanted to generate opportunities and leads for future business. They also wanted to explicitly understand their target audience, and what an ongoing marketing strategy could look like.

We undertook extensive research, and obtained qualitative insight from existing customers to draw audience profiles, and understand key demographic and psychographic insight.

Results

  • Customer Segmentation complete
  • Customer retention grew by 15%
  • Customer Acquisition increased by 7%
  • 552 LinkedIn Impressions

Australian Wildlife Trust

AWT

Australian Wildlife Trust (AWT) is a UK-based non-profit organisation dedicated to the conservation of Australia’s wildlife. AWT supports the acquisition and management of land in Australia for conservation, as well as the conduct of scientific research and public education.

 

"murmur helped elevate our struggling event to a new level by using careful insight, thorough research  and their creative ideas.  This new spin enabled us to target the right audience and communicate effectively to them while ensuring our branding and messaging stayed intact.  What resulted was a hugely successful event and importantly ongoing relationships and potential supporters, I look forward to working with them in the future.”

Leonie Groves
Development Executive, Australian Wildlife Trust

Overview

Younger UK-based Australians were not aware of Australian Wildlife Trust as a charity they could donate to and older UK-based supporters didn’t see value in donating more than once.

The Insight

Fundraising events provide an opportunity for Australian Wildlife Trust to drive awareness in alternative demographics, and for the charity to speak directly to repeat supporters.

The Idea

We created an email marketing campaign to drive awareness of fundraising events that Australian Wildlife Trust were hosting. We targeted an existing database of supporters with event information as well as some of the latest news from the charity to continue the communications we have with our supporter base.

Results

  • SOLD OUT fundraising event
  • Email open rate 52% above industry average
  • 2.6% Click Through Rate on email campaign
  • 552 LinkedIn Impressions

space-logo

Space Ibiza Sydney

Space Ibiza wanted to explode onto the competitive Sydney New Years Day music scene, with only an overseas reputation for great parties, and a hard working group of people to bring it to life.

Overview

We worked with the team at Space Ibiza Festival Sydney to build and launch their festival website developing brand awareness and incorporating facility for ticket booking.

With sponsorship integral to a successful & profitable festival, we designed the sponsorship proposals that were used to secure primary sponsors of the event such as Synergy Energy drinks.

Results

  • SOLD OUT Event - Over 6000 tickets purchased
  • Launched the first Space Ibiza Festival Sydney website
  • Designed and created sponsorship proposal