VEGETA WINTER CAMPAIGN

With a loyal following base cemented in the Croatian household, Vegeta wanted to expand its audience to include mums and home cooks unaware of Vegeta’s cooking versatility and multi-purpose use in the kitchen.

The Challenge

Vegeta was struggling to engage and resonate with audiences to build brand recognition, recall and consideration.

To differentiate themselves in the powdered stock space, Vegeta engaged Murmur’s services to lead a creative, digital and social media campaign that aimed to drive awareness and ultimately, sales over the winter period.

Our Solution

So we found a way to spark consumer education about the brand.

By positioning identical dishes next to each other, and highlighting that the difference between these meals can’t be seen.

You need to taste Vegeta to know the difference.

Our Channels

Social Media

Display Advertising

Brand Overlays

Brand Partnerships

Print Advertising

The campaign was a huge success, driving over

Impressions
Brand Recall / Awareness
Clicks to Website

Creative

Murmur

We are an integrated marketing communications agency.

  • Brand & Marketing Strategy
  • Digital Marketing
  • Advertising
  • B2B
  • Social Media Marketing
  • Media Planning
Find Us At

223 Liverpool St, Darlinghurst

NSW, 2010

Australia

Contact

info@murmur-group.com

+61 2 9188 7810

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