Trafalgar is the world’s leading and most trusted travel brand. With over 71 years of knowledge, and a 97% guest satisfaction, travellers on a Trafalgar tour can discover the unique moments that inspire them with their own stories to tell.
Our primary objective is to persuade our target audience to engage with, and buy a Trafalgar guided vacation in 2019.
Requiring a big ‘media neutral’ idea that could be pulled through Social, Digital & Print media channels.
We created a number of different creative territories that showed how Trafalgar guided tours think of everything, their guides expect the unexpected, and deliver surprises to our customers in amazing ways that make their tour something to remember.
So we decided to capture the surprise as well as create surprises for our audience that bring to life the services and emotional benefits of a Trafalgar guided tour.