The Hot Sauce Club « Murmur
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The Hot Sauce Club

In order to improve marketing messages & understand new marketing channels for customer acquisition and retention, we commissioned audience research to deliver insight on the motivations, triggers, and barriers of hot sauce customers and prospects.
  • Report giving insight into their customer's purchase behaviour
  • Increased month on month sales by 300% through interaction and engagement of the customer base  
  • Delivered a report highlighting that the priority for marketing should be on ‘education’ of product, focus on usage scenarios


After growing sales steadily for the first few years of operation, The Hot Sauce Club needed audience insight to focus their marketing messages, promotions, incentives and channels to market.

We surveyed and interviewed a number of existing customers, as well as prospects who were interested in The Hot Sauce Club to discover their triggers for purchase, and barriers as to why they weren’t making a repeat purchase


"We saw our sales triple in the first month after working with Murmur. Most importantly, The Hot Sauce Club now has a clearly defined go-to-market strategy, which we are in the process of implementing. I personally recommend Murmur if you want to gain the competitive edge by thoroughly understanding who your customers really are and what they need.”

Henri Scamps
Director, The Hot Sauce Club