Sleepy Panda « Murmur
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Sleepy Panda

Helping to disrupt the mattress industry and provide consumers with an alternative to visiting retail stores, dealing with pushy sales people, and lying on a mattress for a few minutes was the aim of the team behind Sleepy Panda.


  • 33k Reach within 1st Week 1.7k Brand Recall Ad Lift
  • Brand Designed & Developed
  • Website Designed
  • Post-Purchase Email Campaign Developed


Sleepy Panda is an online retailer that sells mattresses online and delivers to customers door. By purchasing a Sleepy Panda mattress you can receive a 100 Night Trial, a 10 Year Warranty, the convenience of purchasing from your bedrooms, less sales pressure, better return policies and their Single mattresses start from as low as $399.

The Insight

Buying a mattress can be a hassle.  It’s not the most pleasant experience.  It’s quite the considered purchase too, some can cost in excess of $5,000, plus you only really get to try it for a few minutes on a Saturday afternoon as you visit Homemaker Centre after Homemaker Centre.

We needed to get our audience to be aware of and purchase a Sleepy Panda mattress by addressing their fears of purchasing a mattress online by making the sales journey simple.

The Idea

We know that sleeping brings on dreams. A good nights sleep, and a good mattress, will give you better dreams, whatever they may be.

So our brand development and campaign presented our audience with a variety of different dreams that they may have. Sleepy Panda makes dreams happen.