PropSki is a week-long networking event run for UK professionals looking to build relationships within the property industry. PropSki holds these networking events in the French Alps at the ski resort of Val Thorens. The informal and inclusive setting allows regular opportunities for surveyors to meet, compete, and network with peers in the industry.
- 61% YoY increase in sales
- Sales target achieved 3 x weeks before 2013
- 7% increase in website visits
- 2% increase in search referral to website
- Email open rate 20% above industry average
After growing for two consecutive years, the team at PropSki had grand ambitions for their 2015 tour. They wanted to grow awareness of their brand proposition, and increase attendance on the previous years.
Promote the PropSki brand proposition through targeted industry publications with a campaign that initially builds awareness and transitions to a more direct approach once the brand is established.
What we did
Breaking into the property networking market, we created an integrated marketing campaign across industry publications and used a targeted email campaign to drive traffic to the site, and convert to a sale.