Positive Ins « Murmur
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Positive Ins

Every business needs to know who their audience is.  We created analysis of customer segmentation to develop a benchmark for future marketing.


  • Customer Segmentation complete
  • Customer retention grew by 15%
  • Customer Acquisition increased by 7%
  • 552 LinkedIn Impressions


In order to grow and scale their business, Positive Ins wanted to generate opportunities and leads for future business. They also wanted to explicitly understand their target audience, and what an ongoing marketing strategy could look like.

We undertook extensive research, and obtained qualitative insight from existing customers to draw audience profiles, and understand key demographic and psychographic insight.