Personal Training Academy
PT Academy are one of Australia’s leading Registered Training Organisations, developing Personal Trainers by continuously delivering flexible learning experiences for their students to become certified fitness professionals.
Results
- 1.2% > 5.7% IMPROVED Conversion Rate
- 0.25% > 2.7% IMPROVED Click Through Rate
- 20.7% REDUCED Cost Per Conversion
- 48% REDUCED Cost Per Click
“Working with Murmur has opened our eyes to potential in our business we never thought possible. After trying numerous "digital agencies" and being frustrated with empty promises and a low care factor, Murmur is a breath of fresh air! They are transparent and clear with their reporting and it’s clear they’re passionate about getting a result. They have immersed themselves into our business and our industry culture which has helped us save budget on AdWords while getting a better ROI."
Overview
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Idea
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Approach
TARGETED APPROACH TO ADGROUPS
By implementing a ‘SKAG’ approach – Single Keyword AdGroup – we developed more targeted creative, increasing relevancy with our prospects and what they were searching for.
LEAD VALUE
By understanding the conversion ratio of Leads through every stage of the funnel, we were able to attribute budget to the campaigns and channels that delivered a higher return.
CONTINUAL OPTIMISATION
By understanding creative and testing different hypotheses, we are able to continually optimise the Campaigns, and use our learning’s to apply them to future activity.
Personal Training Academy
PT Academy are one of Australia’s leading Registered Training Organisations, developing Personal Trainers by continuously delivering flexible learning experiences for their students to become certified fitness professionals.
Overview
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Idea
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Approach
TARGETED APPROACH TO ADGROUPS
By implementing a ‘SKAG’ approach – Single Keyword AdGroup – we developed more targeted creative, increasing relevancy with our prospects and what they were searching for.
LEAD VALUE
By understanding the conversion ratio of Leads through every stage of the funnel, we were able to attribute budget to the campaigns and channels that delivered a higher return.
CONTINUAL OPTIMISATION
By understanding creative and testing different hypotheses, we are able to continually optimise the Campaigns, and use our learning’s to apply them to future activity.
Results
- 1.2% > 5.7% IMPROVED Conversion Rate
- 0.25% > 2.7% IMPROVED Click Through Rate
- 20.7% REDUCED Cost Per Conversion
- 48% REDUCED Cost Per Click
“Working with Murmur has opened our eyes to potential in our business we never thought possible. After trying numerous "digital agencies" and being frustrated with empty promises and a low care factor, Murmur is a breath of fresh air! They are transparent and clear with their reporting and it’s clear they’re passionate about getting a result. They have immersed themselves into our business and our industry culture which has helped us save budget on AdWords while getting a better ROI."
