Personal Training Academy
PT Academy are one of Australia’s leading Registered Training Organisations, developing Personal Trainers by continuously delivering flexible learning experiences for their students to become certified fitness professionals.
Results
1.2% > 5.7% IMPROVED Conversion Rate
- 0.25% > 2.7% IMPROVED Click Through Rate
20.7% REDUCED Cost Per Conversion
- 48% REDUCED Cost Per Click
Overview
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Idea
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Approach
TARGETED APPROACH TO ADGROUPS
By implementing a ‘SKAG’ approach – Single Keyword AdGroup – we developed more targeted creative, increasing relevancy with our prospects and what they were searching for.
LEAD VALUE
By understanding the conversion ratio of Leads through every stage of the funnel, we were able to attribute budget to the campaigns and channels that delivered a higher return.
CONTINUAL OPTIMISATION
By understanding creative and testing different hypotheses, we are able to continually optimise the Campaigns, and use our learning’s to apply them to future activity.
Personal Training Academy
PT Academy are one of Australia’s leading Registered Training Organisations, developing Personal Trainers by continuously delivering flexible learning experiences for their students to become certified fitness professionals.
Overview
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Idea
In order to increase their website traffic, get more leads, and acquire new customers, PT Academy needed a collaborative, strategic and efficient way to market their product offering. Working with PT Academy – Australia’s leading coaches of Personal Trainers, we increased traffic and conversions on their site, improving their Australian market share and increasing their revenues.
The Approach
TARGETED APPROACH TO ADGROUPS
By implementing a ‘SKAG’ approach – Single Keyword AdGroup – we developed more targeted creative, increasing relevancy with our prospects and what they were searching for.
LEAD VALUE
By understanding the conversion ratio of Leads through every stage of the funnel, we were able to attribute budget to the campaigns and channels that delivered a higher return.
CONTINUAL OPTIMISATION
By understanding creative and testing different hypotheses, we are able to continually optimise the Campaigns, and use our learning’s to apply them to future activity.
Results
1.2% > 5.7% IMPROVED Conversion Rate
- 0.25% > 2.7% IMPROVED Click Through Rate
20.7% REDUCED Cost Per Conversion
- 48% REDUCED Cost Per Click
