Naturopathy With Olivia « Murmur
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Our Client

Naturopathy With Olivia (NWO) is a Sydney-based Naturopathy business.
NWO focuses its efforts on working with clients to correct nutritional deficiencies and optimise overall health.

Results

  • Improved Click-Through Rate by 86.97%
  • Reduced Cost-Per-Click by 84.15%
  • Improved Average CPM by 243.41%

I knew I needed some expert marketing support, and what Murmur gave me was so much more. They gave me clear, measurable goals and strategies that have created an increase and constant flow of new clients, so much so that I now need to offer an additional day of appointments for new clients within 3 months of working with them.

Olivia McFadyen
Owner

Overview

When it came time to review and develop digital marketing strategies on how their brand is positioned in the market, Olivia partnered with us in an effort to increase local brand awareness, generate new leads and bring more traffic to site.

Challenges

In such a competitive space as health and nutrition, it was difficult for NWO to build brand awareness online whilst simultaneously, targeting the right locale audiences.

How We Did It

Targeted Approach to AdGroups

By implementing a ‘SKAG’ approach – Single Keyword AdGroup – we developed more targeted creative, increasing relevancy with our prospects and what they were searching for.

We performed localised targeting to the North Shore of Sydney.

Specific Keyword Research

We structured the approach from the ground up, through keyword research and testing.

As part of our research, we tested a number of categories in the generic space, and then consolidated our budget against the highest converting terms.

We researched keywords related to Naturopathy and related disciplines (such as Homeopathy etc.)

Continual Optimisation

We continue to focus our efforts on high converting keywords (i.e. on what people are actually searching for in the specific localised area).

As the audience is small and in order to find volume, our keywords have a continued need to be broader.

Our Client

Naturopathy With Olivia (NWO) is a Sydney-based Naturopathy business.
NWO focuses its efforts on working with clients to correct nutritional deficiencies and optimise overall health.

Overview

When it came time to review and develop digital marketing strategies on how their brand is positioned in the market, Olivia partnered with us in an effort to increase local brand awareness, generate new leads and bring more traffic to site.

Challenges

In such a competitive space as health and nutrition, it was difficult for NWO to build brand awareness online whilst simultaneously, targeting the right locale audiences.

How We Did It

Targeted Approach to AdGroups

By implementing a ‘SKAG’ approach – Single Keyword AdGroup – we developed more targeted creative, increasing relevancy with our prospects and what they were searching for.

We performed localised targeting to the North Shore of Sydney.

Specific Keyword Research

We structured the approach from the ground up, through keyword research and testing.

As part of our research, we tested a number of categories in the generic space, and then consolidated our budget against the highest converting terms.

We researched keywords related to Naturopathy and related disciplines (such as Homeopathy etc.)

Continual Optimisation

We continue to focus our efforts on high converting keywords (i.e. on what people are actually searching for in the specific localised area).

As the audience is small and in order to find volume, our keywords have a continued need to be broader.

Results

  • Improved Click-Through Rate by 86.97%
  • Reduced Cost-Per-Click by 84.15%
  • Improved Average CPM by 243.41%

I knew I needed some expert marketing support, and what Murmur gave me was so much more. They gave me clear, measurable goals and strategies that have created an increase and constant flow of new clients, so much so that I now need to offer an additional day of appointments for new clients within 3 months of working with them.

Olivia McFadyen
Owner