Mint Skin were a fresh company with a challenging market position, and little brand recognition from their target market. Their situation required an overhaul of their marketing to focus on core objectives to drive growth and market share.
61.84% IMPROVED Cost per Conversion
14.16% DECREASED Cost Per Click
17.26% INCREASED Click Through Rate
We have been able to gain huge insights into our customers, their interests and behaviours and the triggers to purchase. Murmur are a passionate, dedicated and knowledgeable marketing agency. Their drive, energy and direction are 100% focused on achieving measured results, both in the short and long term.
In order to increase their customer base and scale their marketing as they grew, Mint Skin needed a collaborative, strategic and efficient way to market their product offering.
Low click through rates, and high cost per conversion meant Mint Skin were looking for an agency to not only improve their digital marketing but become a long term partner helping them grow their business.
How We Did It
STRATEGIC ACCOUNT STRUCTURE
Reorganising the Mint Skin Facebook account structure, we developed clear strategies for their Campaigns, Ad Sets and Ads.
RETARGETING & EVENT CONVERSION
Implementing the Facebook pixel, and building website Custom Audiences, we developed strategies for multiple audiences to improve our ability to retarget and drive purchase conversion.
By focusing our time on understanding creative and testing different hypotheses, we are able to continually optimise the Campaigns, AdSets and Ads, to find which Ads are performing best, and use our learning’s to apply them for future campaign activity.