Athletic Greens « Murmur
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Athletic Greens

Athletic Greens is a whole food supplement provider in the United States. Although Athletic Greens holds a unique position in the market for superfood nutrition, with prominent spikes of public awareness in the Health/ Wellness space, the competition in the marketplace for associated services and products is increasing, at an unprecedented rate.


  • 65% > 99% IMPROVED Impression Share
  • 0.25% > 6.28% IMPROVED Click Through Rate
  • 12.5% REDUCED Cost Per Click
  • 135% IMPROVED Conversion Rate
  • 62.63% REDUCED Cost Per Conversion

Working with Murmur was (and continues to be) an outstanding experience. Murmur's team have improved our inbound sales from AdWords, and they've done it using our budgets as efficiently as possible." Since moving our AdWords media with their strategy, services, and recommendations, we've experienced a 135% increase in conversion rates.

Adam Trouncer


When it came time to review and develop strategies on how their brand is positioned in the market, they partnered with us in an effort to increase their return on digital marketing.

The Insight

In such a competitive space, it was difficult for Athletic Greens to differentiate themselves with confidence in their niche. With broad brand and product propositions, they found it increasingly difficult to land successful campaigns that resonated with customers and translated into sales.

The Approach


By implementing a ‘SKAG’ approach – Single Keyword AdGroup – we developed more targeted creative, increasing relevancy with our prospects and what they were searching for.

Ask us how a SKAG approach to your Paid Search can improve your results.


We restructured the approach from the ground up, through keyword research and testing.

As part of our research, we tested a number of categories in the generic space, and then consolidated our budget against the highest converting terms.


By focusing our time on understanding creative and testing different hypotheses, we are able to continually optimise the account.

Finding which audiences and Ads are performing best, and using our learning’s to apply them for future campaign activity.