Artists we speak to are often talking to PR agencies, but aren’t engaging with marketing agencies as the benefits each discipline provides are perceived to be one and the same.
Public relations is a necessary investment in the development and promotion of the arts, as it creates awareness, provides editorial space in publications, and develops relationships with influencers in the industry, however, implementing a differentiated marketing strategy will be critical to the success of your company.
Here are 3 key things your marketing strategy can deliver that public relations can’t do:
Marketing drives sales.
Effective marketing is based on effective insight.
Clarity trumps persuasion – Dr Flint McGlaughlin, Director, MecLabs
A successful marketing campaign has a compelling idea that lands a message which you want to communicate. If your insight is rich enough you will be able to create a compelling message around your objective.
Ensure that your marketing strategy links with your overall objectives and is intertwined with other elements of your promotional strategy such as PR in order to maximise your campaigns.